Proven ingredients for visibly brighter skin.

Pura’s skin brightening system combines six key ingredients clinically proven to work together to temporarily inhibit melanin production and induce mild peeling which helps resurface a fresher and lighter skin layer.

  1. REGU®-FADE

    This main ingredient evens and brightens skin tone using pure, nature-identical Resveratrol to quickly reduce the production of melanin. Resveratrol is a potent antioxidant found in red grapes and associated with various health benefits.

  2. NIACINAMIDE PC

    Improves moisturization, reduces the appearance of acne, imparts a more even skin tone and creates stronger skin barrier properties.

  3. ALPHA ARBUTIN

    Temporarily inhibits a process known as Tyrosinase — which is necessary for Melanocytes to produce melanin. By using Alpha Arbutin, your skin produces less melanin — therefore, over time, turning skin lighter.

  1. VITAMIN C

    Vitamin C in the Ascorbyl form has been tested extensively and reported to interfere with pigment synthesis at various oxidative steps of melanin production. It causes skin brightening by interacting with Copper ions at the Tyrosinase active site.

  2. LICORICE ROOT

    The main component of licorice root is Glabridin. Glabridin has been shown to prevent UVB-induced pigmentation and to inhibit Tyrosinase activity.

  3. MULBERRY ROOT EXTRACT

    The Tyrosinase inhibiting quality of Mulberry Root is not only one of the most potent, but also the most gentle. Even in high concentrations it soothes without cause any irritation.